The online store Bettr Food, part of Smart Organic, joined the Zurli Group project - Romania's most beloved family phenomenon, to celebrate 19 years of joy, music, and learning through play. As part of the partnership, the Roobar brand delighted children with the taste of Roobar Mango Magic - an organic dessert without refined sugar, created for energy, smiles, and good cheer.
The campaign aimed to bring the brand closer to families who value a healthy lifestyle and promote the online store bettr-food.ro, the platform that brings together Smart Organic's brands - Bett’r, Roobar, Dragon Superfoods, Kookie Cat, and Naughty Nuts.
Roobar Mango Magic was present at the festive shows in Oradea, Cluj-Napoca, and Bucharest, and the tour continues in Timișoara on November 23, 2025, where Zurli's young fans will enjoy more dancing, energy, and organic treats.
So far, the campaign has reached more than 6,300 children and parents, who tasted the products, took part in games, and met the Bettr Food team in person during the events.
The Zurli Group project, founded on October 12, 2006 by Mirela Retegan, is celebrating 19 years since its creation this year. Born from a mother's love for her child, Zurli became a national phenomenon that inspires millions of families. Over the years, the group has visited more than 130 cities, entered the Guinness World Records with the largest number of families having fun together, and created Zurlandia - Romania's first family festival, which brought together more than 10,000 participants.
“We are happy to be part of this special celebration of childhood, joy, and authenticity. The values of the Zurli Group - courage, friendship, and kindness - fully align with our philosophy: clean, organic, and thoughtfully created products for families that choose balance every day,” representatives of Bettr Food shared.
The campaign “Roobar Mango Magic x Zurli Group” continues in Timișoara on November 23, 2025, where children will discover the magic of Roobar and the joy of Zurli - a combination that brings together smiles, movement, and great taste.
Learn more about our products at: bettr-food.ro
Media contact: hello@bettr-food.ro
